Designing a better exchange.
Shift Market’s had an outdated and poorly optimized trading platform. This platform caused issues with Shift Market clients looking to provide end users with a modern trading interface. Clients were unable to customize the product they purchased to match their brand and meet increased client expectations. The product needed to be updated to appeal to a broader customer base.
Understand the goal.
Shift Market’s flagship product is their white label crypto exchange technology. The product, before the redesign, lacked what other modern trading solutions had which led to client dissatisfaction. The product was rebranded as CoinTrader, and was developed to give Shift Market’s clients a modern trading interface for their exchanges. Using a modular design, based on Google Material Design, allows for simple UI changes to suit client branding needs. CoinTrader introduced a seamless design to the development process allowing for a faster product delivery. It also allowed for end users to trade crypto currency with industry standards.
Define the audience.
After an extensive competitive product research phase, we noticed a lack of crypto exchanges tailored for competent to proficient traders. The CoinTrader user interface was designed to target these competent to proficient users and allow them to easily trade crypto assets on an intuitive UI. CoinTrader would be sold to exchange operators to allow them to easily implement their branding onto the exchange.
UNDERSTAND USERS CONTEXT AND NEEDS
IMPACT VS EFFORT
Prioritize, choose idea
Create a unique user experience for each exchange operator
- Create an exchange platform that allows for easy customization
- Create a universal exchange with little customization
Based on the Impact vs Effort exercise solution 2 would be the best approach. Approach 2 would give us the best impact on effort. It allows exchange operators to have a unique exchange with an intuitive user interface.